Developing customer loyalty

Developing customer loyalty

Developing customer loyalty

Before you consider customer loyalty—how to get it and how to keep it— you need to know who your customers are and where your customers come from. You need to understand your market and the needs and wants of that section of the market that will purchase products and services you offer.

This module covers:

  • Your customers
  • Service strategies that generate customer loyalty
  • Different customers, different issues
  • Problem diagnosis