Identifying marketing opportunities

Identifying marketing opportunities

Identifying-marketing-opportunities

The aim of marketing is to attract customers. Good information is the foun dation for good marketing.

This module covers:

  • Identify marketing opportunities
  • Assess opportunities to enter, shape or influence the market
  • Investigate marketing opportunities
  • Determine the financial viability of each marketing opportunity
  • Determine probable return on investment and potential competitors
  • Rank marketing opportunities
  • Taking advantage of viable marketing opportunities
  • Communicate viability of making changes