Profiling the Market

Profiling the Market

Profiling-the-Market

Market analysis is a systematic investigation of the growth and the composition of a market. Segments divide the market into groups in order to fully investigate a market. This helps to focus the market research to produce relevant and useable results.

This module covers:

  • Segment the market
  • Identify the target market
  • Profile target audience
  • Develop a positioning strategy