Promoting a small business

Promoting a small business

Promoting a small business

To determine the most appropriate focus of marketing opportunities, it is necessary to understand the capability of the organisation, the nature of its products and services as well as its strategic goals.

This module covers:

  • Develop marketing strategies
  • Evaluate the customer base and target market
  • Determine marketing mix
  • Distribution channels and customer service
  • Determine promotional activities
  • Customer needs and preferences
  • Develop marketing mix
  • Implement marketing strategies
  • Monitor and improve marketing performance
  • Identify opportunities for change and improvement
  • Investigate changes in the market