Strategic planning

Strategic planning

Strategic planning

If your plan is not in writing, you do not have a plan at all. Instead, you have only a dream, a vision, or perhaps even a nightmare. The simple written plan works best. Strategic planning refers to a set of procedures and concepts that result in a cohesive plan to shape and guide what an organisation (or other entity) is, what it does, and why it does it. (Bryson 2004)

This module covers:

  • Business strategies
  • Understanding the market
  • The SWOT analysis—the external environment
  • The internal environmental analysis
  • Stakeholders
  • Mission and vision statements
  • Planning to control performance
  • Action plans